Huffington Post: The Quiet Revolution Behind Your Light Switch

Huffington Post: The Quiet Revolution Behind Your Light Switch

Please take a moment and read this great piece on the Huffington Post detailing how natural gas can be a cleaner and more abundant alternative for power generation in the United States from Marty Durbin at America’s Natural Gas Alliance. The Quiet Revolution Behind Your Light Switch by: Marty Durbin, America’s Natural Gas Alliance Growing use of natural gas for power generation is good news for cleaner energy, and the result is one of the greatest untold environmental stories of our time: U.S. power sector carbon emissions have been reduced to 1994 levels, and carbon emissions per capita have dropped to levels not seen since President Eisenhower left office in 1961. Similarly, emissions of sulfur dioxide and smog-forming nitrogen oxide have been reduced by more than two thirds over the past two decades. Nearly half of this reduction took place from just 2008 to 2010. This is real progress that’s happening now, and it’s due largely to power companies across the country embracing cleaner-burning natural gas. As a nation we’re concerned with protecting our environment, while also keeping our economy strong and enjoying the comforts of modern living. We don’t spend a lot of time thinking about the energy that makes all of this possible. Why get into the nitty-gritty details of power generation and all that it takes to make the simple act of flipping a switch deliver the light and power that we rely upon? There’s a great story to tell, though. President Obama routinely highlights the many benefits that safely and responsibly produced natural gas is bringing to our country, including the reduction of greenhouse gases. Given all the discussion about natural gas in recent years among our nation’s leaders in government, industry and academia, we are now asking everyday Americans to join them and really think about their energy choices. And when people do that, they will see that natural gas is improving our environment, growing our economy and enhancing our energy security. Read more at the Huffington...

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What is Public Relations???

So often people wonder what exactly is public relations. This one article from Forbes sums it up pretty well. Persuasion Information Communication Third-party validation Public opinion Public policy Promotion to drive sales, revenues or donations. Public Relations, Explained Robert Wynne, Contributor Last month a digital marketing expert wanted to include our firm’s public relations expertise in a new business pitch.  ”How many impressions can you guarantee the client each week?” he asked.  Hard to believe, but even a seasoned marketing professional doesn’t understand the basics of public relations. For my friend, and all the friends of the PR pros who read this column, the family members who don’t understand what we do, and for entrepreneurs who need to understand public relations and how it can help their business, let’s explain Public Relations. It’s not advertising.  We don’t buy impressions.  We don’t guarantee placement.  But the coverage we get, in the media, online, social media, TV and other places, usually has much more credibility than paid endorsements.  Public Relations consist of the following: Persuasion Information Communication Third-party validation Public opinion Public policy Promotion to drive sales, revenues or donations. Wikipedia has a great overall definition: “… The practice of managing the spread of information between an individual or an organization and the public.Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication” Read the full article here....

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