What is Public Relations???

Posted by on September 13, 2013 in Blog

So often people wonder what exactly is public relations. This one article from Forbes sums it up pretty well.

Persuasion

Information

Communication

Third-party validation

Public opinion

Public policy

Promotion to drive sales, revenues or donations.

Public Relations, Explained

Robert Wynne, Contributor

Last month a digital marketing expert wanted to include our firm’s public relations expertise in a new business pitch.  ”How many impressions can you guarantee the client each week?” he asked.  Hard to believe, but even a seasoned marketing professional doesn’t understand the basics of public relations.

For my friend, and all the friends of the PR pros who read this column, the family members who don’t understand what we do, and for entrepreneurs who need to understand public relations and how it can help their business, let’s explain Public Relations.

It’s not advertising.  We don’t buy impressions.  We don’t guarantee placement.  But the coverage we get, in the media, online, social media, TV and other places, usually has much more credibility than paid endorsements.  Public Relations consist of the following:

Persuasion

Information

Communication

Third-party validation

Public opinion

Public policy

Promotion to drive sales, revenues or donations.

Wikipedia has a great overall definition:

“… The practice of managing the spread of information between an individual or an organization and the public.Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication”

Read the full article here.

 

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