UCOR Applauded in the Oak Ridger for Speedy Enviro Clean-Up

EXCERPT: There is a noticeable “buzz” around Oak Ridge.

In the Chamber of Commerce, at the Friday morning meetings of the East Tennessee Economic Council and in countless receptions around town, a frequent topic of conversation has been a series of significant accomplishments in environmental cleanup activities on the Oak Ridge Reservation.

The progress is welcome news to a community that for two decades has been trying to reverse the image created by the contamination of buildings, soil and water during the Manhattan Project and the Cold War.

With a budget of more than $400 million for 2012, the commitment by the Department of Energy to remove these environmental legacies represents the largest clean-up project in Tennessee’s history.

…Perhaps most significant, in August responsibility for the region’s cleanup projects was transferred to UCOR, a contractor that hit the ground running and that, according to DOE, already has delivered on a number of critical milestones.

To read the full article, click here.

Knoxville News Sentinel: Gov. Haslam named ETHS’s 1st East Tennessean of the Year

Gov. Bill Haslam, left, talks with Susan Richardson Williams, president of the East Tennessee Historical Society, center, and Tennessee Supreme Court Justice Gary Wade before he Haslam is honored as the first-ever East Tennessean of the Year during a ceremony at Cherokee Country Club on Thursday night. (Photo by Wade Payne, Special to the News Sentinel)

The East Tennessee Historical Society honored Gov. Bill Haslam on Thursday night with its first annual East Tennessean of the Year Award at a celebration dinner held at the Cherokee Country Club.

“If there is an award for most blessed East Tennessean, that would be me,” Haslam said after accepting the award.

The board of directors of the Historical Society established the award to honor an East Tennessee history maker who is not only an ambassador for the region but who also represents integrity, dignity, leadership qualities and the volunteer spirit, according to Tennessee Supreme Court Judge Gary Wade, who is from Sevier County.

In this inaugural year of the award, the board of directors unanimously selected Haslam, the only native Knoxvillian to be elected governor in Tennessee’s history and the second East Tennessean elected in the past 50 years, Wade said.

To read the full article, please visit the KnoxNews.com.

Knoxville News Sentinel: Knoxville young women stack homemaking chores against other priorities

The blouse in her closet – the one with the loose hem hanging down – intimidated Erin Burns Freeman.

As she stared at the shirt, it crossed her mind to repair it herself.

She had long ago been taught how, but she took the shirt to the dry cleaners.

“If I had hemmed it, it would’ve taken a long time,” said the 31-year-old public affairs consultant and owner of EBF Communications. “Three inches was all that needed to be sewn back together. I was intimidated by it.”

Her mother and many women of previous generations probably would’ve sewn it themselves.

Basic domestic skills – cooking, cleaning, sewing and ironing – seem to be becoming a thing of the past, an endangered species, according to social research.

Many women in their early 20s to early 30s don’t have the time their mothers and grandmothers may have had for household chores or they can afford modern conveniences to help. In some cases, they simply don’t know how to bake a cake from scratch or sew a hem.

Sheila Borders, family and consumer science agent at Loudon County University of Tennessee Extension Office, said younger women call all the time looking for how-to classes on cooking, sewing and crocheting.

“It’s basic things that their parents would take for granted,” Borders said. “There is definitely a generation gap between ‘Ozzie and Harriet’ and ‘The Cosbys’.”

According to a study from McCrindle Research in Australia, all kinds of tasks are lagging behind with Generation Y. Only 23 percent can grow a plant from a cutting while 78 percent of older women say it’s a breeze. Only 51 percent of women under 30 can cook a roast, compared with 82 percent of baby boomers, according to the research.

To read the full article, please visit KnoxNews.com.

 

 

Knoxville News Sentinel: Knoxvillian comes home to open shop

Since leaving Knoxville nearly a decade ago, Laura Braden has been busy building up a who’s-who resume.

Braden served as deputy communications director for former California Gov. Arnold Schwarzenegger. She worked on the 2008 Republican presidential campaign of Arizona Sen. John McCain. And she spent three months in the Gulf Coast assisting BP with their oil spill response efforts.

Not bad for someone who had a difficult time deciding what career path to pursue.

Now, the 30-year-old has returned to her native Knoxville with a wealth of experience and a new PR and consulting business, Braden Strategies, an affiliate of SRW & Associates.

“For the last year, every time I came home it was becoming harder and harder to leave,” Braden said. Many of her best girlfriends had started moving home, and she thought, “Let’s give Knoxville another try. It’s completely different.”

Braden has picked up clients in California and Washington, D.C. In Knoxville, she serves as communications director for mayoral candidate Mark Padgett.

To read the full article, please visit KnoxNews.com.

 

Casa de Sara, SRW & Associates client, featured in Knoxville News Sentinel

EBF Communications/SRW & Associates enjoys promoting outstanding Knoxvillians and their equally fantastic non-profit organizations especially when they make such an international impact.

On May 7, 2011, the Knoxville News Sentinel’s Amy McRary highlighted Casa de Sara’s accomplisments throughout the past 10 years. Lori Santoro, Casa de Sara’s Executive Director, was interviewed and SRW & Associates is proud to represent this wonderful woman and her international organization which supports underprivileged children in Bolivia.

Please follow the link to read this remarkable story and find out how you can support Casa de Sara.

Knoxville Business Journal: SRW on Crisis Communications

Crisis communication series: Common mistakes

After planning, the biggest mistake is usually the inability to execute efficiently or effectively. I’ve seen companies respond to basic press inquiries in days rather than minutes or hours, mismanage funds, appoint internal staff to lead the response with little to no crisis communications experience, and – my all-time favorite – death by collaboration.

Death by collaboration usually goes something like this: It’s day 11 of a crisis, and you’re sitting in the 6 a.m. planning meeting when colleague X identifies a positive media opportunity that is outside the company’s comfort zone. She reminds the group that extraordinary situations demand extraordinary action. She outlines the next steps and the benefits/risks, and everyone agrees it’s a great idea. But colleague Y has to run it up the chain of command because even though Y is “in charge,” he can’t sneeze without asking everyone their opinion. Fast forward to 4 p.m., and the opportunity has gone nowhere because Y is still “running the traps.”

Usually this crippling inaction comes from three sources: not giving the person “in charge” the power to make decisions, putting someone in charge who is unable to make decisions, and/or creating a culture where people would rather do nothing than make a mistake.

Organizations are doomed to fail when they lack the efficiency, flexibility and nimbleness required to respond to the ever-changing landscape of a communications crisis.

-Laura Braden

For the full article, please visit here.

Crisis communications series: Using social media

Sites like Facebook, Twitter and YouTube provide a powerful tool to disseminate news and information in real-time. Used properly, you can even bypass traditional media to reach voters, customers, clients and stakeholders with your unfiltered message.

But social media has to be integrated into your larger communications strategy – you can’t start building followers and a presence after a crisis has occurred. It has to be part of an ongoing conversation, and it has to be viewed as a resource to the audience you’re trying to reach. That starts with an honest assessment of targeted audiences.

A lot of people get caught up in the number of followers, but I argue that it’s better to focus on quality over quantity.

For example, I had an infrastructure client that focused a lot on grassroots and lobbying, but didn’t issue many press releases. Every morning, we scoured news sources for the most interesting stories that promoted our worldview on infrastructure investment and promoted them on our Facebook and Twitter pages. Our followers grew because we were providing a resource that was bigger than the mission of our organization.

When the time came to issue a press release, we already had the infrastructure (pardon the pun) to spread our news to a large and loyal audience. Thankfully, this organization never encountered a crisis, but I feel confident that our social media profiles would have been ready to go and on the front lines of our response plan.

-Laura Braden

For the full article, please visit here.

 

 

New Faces & New Opportunities at SRW

The new year brings with it some new faces and new opportunities at SRW & Associates.  We are extremely happy to have Erin Burns Freeman join our group of associates and she is already having an impact in our community.  Erin’s background is in tourism and event management and she just secured Cirque du Soleil as a client!  Their huge production, Alegria, is at Thompson-Boling Arena on March 23-27 and Erin will be handling all the media surrounding this production.  We are excited about having her here and about the Cirque coming to Knoxville!  Go get your tickets, it promises to be a gigantic production that you normally would see only inVegas!

In other news at SRW, one of our associates, Erin Leaverton, and her husband David, former UT punter and now field rep for Senator Corker, are expecting a baby girl, Grace Elizabeth, this May.  It will be their first and we can’t wait to have a baby girl associate in our group.  Erin has taken a leave of absence during this time and will return after the birth of Grace.

Other changes include Cortney Piper setting up her own office in Oak Ridge where she will continue to focus on energy and environmental issues.  Cortney and I will continue to collaborate on clean energy issues and affiliate on clients when appropriate.

I continue working in the energy field with several clients including URS, an international company who is bidding on the cleanup contract at ETTP in Oak Ridge.  I am also working with America’s Natural Gas Alliance, Strata-G, here in Knoxville, Sustainable Future, a solar installation company and MTR, a tire recycling company out of Nashville. Additionally I continue working with the Energy Foundation, a major foundation focusing on clean energy issues at the national and global level.  My service on the TVA Board helped expand my knowledge of the energy industry and certainly stimulated my interest in clean energy issues.  Cortney Piper and I founded the Tennessee Business Leaders for a Clean Energy Economy, a network of over 115 businesses who are engaged in clean energy issues.  We hope to expand this network this coming year.

Susan Arp, Erin Freeman and myself are working with the East Tennessee Quality Growth Conference to produce their second major conference this March 30-31 at the Knoxville Convention Center.  Congressman Jimmy Duncan is the Honorary Chair and Joe Hultquist and Berny Ilgner are co-chairs.  The Conference will focus on the tools needed to implement quality growth in a 16 county region of east Tennessee.  Think about attending if you are interested in this subject.  Go to ETQG.org  to check it out!

"No Fooling Mother Nature"

I recently read an article by Thomas Friedman on the Gulf oil spill which sums up our need to move to clean energy alternatives much better than I can write it.  It’s time to move quickly away from our dependence on oil, foreign and domestic and toward alternative clean energy sources.  Here’s what Friedman writes:

NEW YORK TIMES

May 5, 2010

Op-Ed Columnist

No Fooling Mother Nature

By THOMAS L. FRIEDMAN

There is only one meaningful response to the horrific oil spill in the
Gulf of Mexico and that is for America to stop messing around when it
comes to designing its energy and environmental future. The only
meaningful response to this man-made disaster is a man-made energy
bill that would finally put in place an American clean-energy
infrastructure  that would set our country on a real, long-term path
to ending our addiction to oil.

That is so obviously the right thing for our environment, the right
thing for our national security, the right thing for our economic
security and the right thing to promote innovation. But it means that
we have to stop messing around with idiotic “drill, baby, drill”
nostrums, feel-good Earth Day concerts and the paralyzing notion that
the American people are not prepared to do anything serious to change
our energy mix.

This oil spill is to the environment what the subprime mortgage mess
was to the markets — both a wake-up call and an opportunity to
galvanize a constituency for radical change that overcomes the
powerful lobbies and vested interests that want to keep us addicted to
oil.

If President Obama wants to seize this moment, it is there for the
taking. We have one of the worst environmental disasters in American
history on our hands. We have a public deeply troubled by what they’ve
seen already — and they’ve probably seen only the first reel of this
gulf horror show. And we have a bipartisan climate/energy/jobs bill
ready to be introduced in the Senate — produced by Senators John
Kerry, Joe Lieberman and Lindsey Graham — that would set a price on
carbon and begin to shift us to a system of cleaner fuels, greater
energy efficiency and unlock an avalanche of private capital to the
clean energy market.

American industry is ready to act and is basically saying to
Washington: “Every major country in the world, starting with China, is
putting in clear, long-term market rules to stimulate clean energy —
except America. Just give us some clear rules, and we’ll do the rest.”

The Kerry-Lieberman-Graham bill is an important step in that
direction. It is far from perfect. It includes support for more off-
shore drilling, nuclear power and concessions to coal companies. In
light of the spill, we need to make this bill better. At a minimum, we
need much tighter safeguards on off-shore drilling. There is going to
be a lot of pressure to go even further, but we need to remember that
even if we halted all off-shore drilling, all we would be doing is
moving the production to other areas outside the U.S., probably with
even weaker environmental laws.

Somehow a compromise has to be found to move forward on this bill — or
one like it. But even before the gulf oil spill, this bill was in
limbo because the White House and Senate Democrats broke a promise to
Senator Graham, the lone Republican supporting this effort, not to
introduce a controversial immigration bill before energy. At the same
time, President Obama has kept his support low-key, fearing that if he
loudly endorses a price on carbon, Republicans will be screaming
“carbon tax” and “gasoline tax” in the 2010 midterm elections.

Bottom line: This bill has no chance to pass unless President Obama
gets behind it with all his power, mobilizes the public and rounds up
the votes. He has to lead from the front, not the rear. Responding to
this oil spill could well become the most important leadership test of
the Obama presidency. The president has always had the right instincts
on energy, but he is going to have to decide just how much he wants to
rise to this occasion — whether to generate just an emergency response
that over months ends the spill or a systemic response that over time
ends our addiction. Needless to say, it would be a lot easier for the
president to lead if more than one Republican in the Senate was ready
to lift a finger to help him.

Our dependence on crude oil is not just a national-security or climate
problem. Some 40 percent of America’s fish catch comes out of the
gulf, whose states also depend heavily on coastal tourism. In
addition, the Chandeleur Islands off the Louisiana coast are part of
the Breton National Wildlife Refuge. It was created by Teddy Roosevelt
and is one of our richest cornucopias of biodiversity.

As the energy consultant David Rothkopf likes to say, sometimes a
problem reaches a point of acuity where there are just two choices
left: bold action or permanent crisis. This is such a moment for our
energy system and environment.

If we settle for just an incremental response to this crisis — a “Hey,
that’s our democracy. What more can you expect?” — we’ll be sorry. You
can’t fool Mother Nature. She knows when we’re just messing around.
Mother Nature operates by her own iron laws. And if we violate them,
there is no lobby or big donor to get us off the hook. No, what’s gone
will be gone. What’s ruined will be ruined. What’s extinct will be
extinct — and later, when we’re finally ready to stop messing around,
it will be too late.

Full article: http://www.nytimes.com/2010/05/05/opinion/05friedman.html?hp

Tennessee Well-Served by Corker and Alexander

Having just returned from Washington, D.C. with a group of twelve business leaders from Tennessee to advocate for comprehensive climate and energy legislation, I am continually amazed at the process we have in our country for being able to do just that.   Our Tennessee group joined with similar business groups from twenty other states to talk about what we feel is the next real “revolution” in our economy, clean energy business.  We listened to DOE Secretary Chu and Commerce Secretary Locke give impassioned remarks about the need for comprehensive climate and energy legislation and to S.C. Senator Lindsey Graham express concern that the Senate would pass some “half-assed” energy only bill.  Fascinating perspectives from all of them.

Then when all fourteen of us sat down with our two Senators, Corker and Alexander, one at a time, we were equally impressed with their knowledge of the issue.   Corker has certainly done his homework on energy and climate issues, having traveled to Greenland, Brazil and Europe studying climate concerns.  While he would like to see some kind of tax on carbon, he abhors the “trade” part of cap and trade and feels equally strong about allocations that might be set by the government. 

Senator Alexander, most certainly a strong advocate for clean air, has introduced two bills dealing with energy issues.  One bill, introduced along with Democrat Virginia Senator Webb, calls for building more nuclear plants, investing in electric cars and more research and development.  Another bill, again with a Democrat Senator Carper, would cap nitrous oxides, sulphurous oxides and mercury that are emitted from burning coal.  It didn’t address greenhouse gases. 

While neither Senator would commit to voting for any of the comprehensive climate and energy bills currently being discussed, they certainly can be applauded for their knowledge of the issue and their willingness to sit down with us and have an open, meaningful dialogue.  At times all of us get frustrated with our government and our elected representatives.  We think they don’t listen to us taxpayers and are only concerned with their own reelections.  For many who serve us, that is true. 

 Speaking for the group of us who spent two intriguing days walking the halls of Congress, Tennessee is definitely well-served by our two Senators Corker and Alexander.  They are smart, engaged, willing to listen and well-prepared on the issues.  I’m proud to say I voted for both.

TN GOP Poised to Make Big Gains

The announcements last week from sitting Democratic Congressmen, John Tanner and Bart Gordon, that they will retire and not seek reelection in 2010 have sent shockwaves around the Democrat world, at least in Tennessee and at Democrat National Congressional offices.  Rumors had been circling for several weeks that Congressman Tanner might be in for a NATO job and even though he hasn’t confirmed that, it wouldn’t surprise me if he does get an offer like that.  He has been an officer in the Tennessee National Guard forever, has been involved in House military committees  and in general is a hawk when it comes to national defense.  Former GOP Congressman Robin Beard left Congress for a cushy NATO job and then spent years as a lobbyist for defense contractors.  Tanner could follow a similar course if inclined.

Congressman Gordon’s announcement came as more of a surprise.  In fact, I had dinner with him in New York City just last Sunday evening and there was no hint of retirement.  To the contrary, we talked about his campaign and his opponents and their strengths and weaknesses.  He didn’t sound like a man on the verge of retirment.  I also talked with him this week following his announcement and he said turning 60 made him ponder his future, especially since he has an 8-year old child and a wife who has a very demanding job.  Believe me, I understand what raising an 8-year old in your 60′s does to your energy!  I also suspect that polls supposedly taken by the RNCC and DNC showing that Bart could be vulnerable in 2010 could have had something to do with his decision.  At any rate, I wish he and Congressman Tanner well in their retirement from Congress.  It’s a tough job and they have both been there a long time.

Which now opens up two Congressional districts that were solid for John McCain in the presidential race last year.  There is little question that Bart’s district, which comprises Rutherford, Wilson, Putnam, etc. will elect a Republican to Congress.  It’s just a matter of which one comes out of the primary.  Several big name Republicans are being mentioned and have declared- State Senator Jim Tracy of Shelbyville and State Senator Diane Black of Gallatin.  Neither are up for reelection in 2010 so they are safe and can run with no loss of their Senate seat.  There is already one Republican female candidate from Murfreesboro who has been raising  money for the past few months.  Black and Tracy will be formidable opponents, but one of them should win the seat in November.

Tanner’s seat is a little tougher because of the rural West Tennessee Democrat population and perception of strength there.  It encompasses upper west Tennessee counties like Obion, Dyer and Weakley and also includes more populous Madison County of which Jackson is the county seat.  Republicans have a candidate from Frog Pond, TN, (really, that’s the name) who is a farmer and a gospel singer.  He’s raised $600K already when he thought Tanner was running for reelection.  State Senator Roy Herron of Weakley County abandoned the Governor’s race to jump into an open seat race for Congress.  Smart move since he most likely wasn’t going to win the primary for Governor.  This district voted for McCain as well but Democrats have had strong representation in Congress forever and it will not be easy to wrest this away from them.

If the Republicans pick up two open seats, and hold the 1st, 2nd, 3rd and 7th, that would give them a 6-3 advantage in the U.S. House AND redistricting will occur after the 2010 elections, with Republicans likely in charge of that.  This is what the Republicans in Tennessee have been waiting for— 2 US Senators, a majority or more in the House, a likely Republican Governor and control of both houses in the Tennessee legislature.  It “just don’t get much better than that” if you’re a Republican in Tennessee.

ime.