Public and Media Relations Case Studies
EAST TENNESSEE HISTORICAL SOCIETY, “VOICES OF THE LAND: THE PEOPLE OF EAST TENNESSEE ” GRAND OPENING & HISTORY FAIR
Susan Arp and Tracy McBroom Tramel worked with East Tennessee Historical Society to develop a Grand Opening Public Relations Kit for distribution to media during the period of March through August 2008. To promote the Grand Opening of the ETHS’ signature exhibition, a local and regional public relations campaign was developed, which included brand identity planning, media relations outreach, and collateral development and press kits.
TRISUMMIT BANK, TRI-CITIES, TENNESSEE
Since planning began in 2005 by veteran banker R. Lynn Shipley, Jr. for the organization of a new community bank to serve the Tri-Cities market, Susan Arp has provided the public relations services. Highlights include the announcement of the bank’s organization in September 2005, its approval to open in December 2006, opening in March 2007, and one year anniversary/growth story in March 2008. She has coordinated press events including groundbreakings, ribbon-cuttings, and grand openings of four financial center offices. She has also prepared and placed all media releases on employees, and arranged regular media interviews for bank leadership.