Brand Development & Collateral Materials

When it comes to a company’s collateral materials, pretty pictures and glossy brochures are only half the story. Making sure those materials actually communicate the message you want to get across, in an understandable and engaging way is a large part of the process.

SRW & Associates has assisted a number of businesses and organizations with the writing, coordination and development of variety of collateral materials, including web sites, brochures, newsletters, presentation pieces, and much more. We work closely with a number of graphic designers and web developers, or we can work with the client’s designer of choice.

  • Brand development including name, logo and messages
  • Graphic Standards
  • Communications Tools (stationery systems, presentations, websites)
  • Public Communications
  • Survey Development
  • Focus Group input

Brand Development & Collateral Materials Examples

East Tennessee History Center

  • East Tennessee Historical Society membership brochure, East Tennessee History Center brochure, Museum Grand Opening Rack Cards
  • Produced in conjunction with MediaSouth

ETHC-collateral

Merit Construction

  • Merit on the Move direct mail pieces, eMerit on the Move e-newsletter
  • Direct Mail pieces produced in conjunction with The Fusion Group

Merit-collateral

Family Justice Center

  • Client rack card, donor brochure, logo development
  • Produced in conjunction with Elizabeth Sawinski

FJC-collateral