Business Development
Do you find that you and your key staff spend all your time simply trying to keep up with the day to day business of running your company, never getting around to marketing your company, or even to saying thank you to your existing clients and company supporters? SRW & Associates can become that missing team member who focuses on just those kinds of things for you without taking up office space, or requiring any of the costly benefits of an additional full-time employee.
Here are just a few of the ways our team can help you maximize your visibility, viability and reputation locally and regionally:
- Enhance your profile through garnering free media coverage
- Build your relationships with prospective customers and clients by making key introductions
- Gather intelligence that can help you make decisions about marketing, investing and other major business decisions
- Promote your key staff and your company in the community through civic and community activity participation
- Assist in the development of presentations for RFP’s, bids or other potential business
- Create and produce events that put you in contact with prospects, thank customers for business and build awareness
- Give guidance on sponsorship opportunities and create the biggest “bang for your buck” in those activities which you support
- Develop consumer survey polls
Business Development Case Studies
Crown and Goose
In October of 2007, Pat and Jeffrey Nash came to SRW & Associates in search of a PR team that could help them promote a new restaurant concept they wanted to introduce to Knoxville called the Crown & Goose. The challenge was to educate the public on what a London gastro pub is, create local buzz, build collective anticipation and support before the grand opening, re-establish the Old City as a safe and “happening” part of downtown, and ultimately to establish the Crown & Goose as a place for the downtown community to come and enjoy good food and good drink in an authentic English Pub environment. Our team launched a communications campaign that garnered attention, even at the national level in the New York Times travel section, as well as a mention in Southern Living Magazine.
Hope Unlimited for Children
Erin Leaverton provides media, government and community relations for Hope Unlimited for the purpose of growing its donor support base in the U.S. and to raise awareness about the plight of street children in Brazil and world. Hope Unlimited is an organization that began in 1991 for the purpose of rescuing and restoring the lives of Brazil’s street children. It is estimated that between 3 and 5 million children currently live abandoned and alone on the streets in Brazil. Over the past two decades, Hope Unlimited has earned national recognition for its award-winning full residential programs which goes beyond basic physical needs, dealing holistically with each child’s emotional, spiritual, educational and professional needs, equipping them for productive futures.