- Program Development
Event Management Examples
EAST TENNESSEE QUALITY GROWTH CONFERENCE
SRW & Associates led community advocates and elected officials in planning and producing the inaugural East Tennessee Growth Conference held in March 2007 in Knoxville, as well as the follow-up conference in March 2011. The conferences included expert presentations, panel discussions, and breakout sessions focusing on planned growth for rural and urban communities. Both conferences were attended by hundreds of representatives from local, state and national government entities, along with developers, architects, engineers and community leaders.
SRW & Associates coordinated the production of the Knox County Mayor’s First Day Festival, presented by Comcast for five years. The festival grew from some 2,000 attendees and less than 50 exhibitors the first year to 10,000 attendees and 80+ exhibitors. SRW & Associates handled all event logistics, promotion, and sponsorship development for the event. The event featured exhibitors from local organizations and business, educational activities, games, entertainment from community groups and organizations, and a concert from a nationally-known artist.
KENNY CHESNEY IN NEYLAND STADIUM, OUTDOOR FESTIVAL
Susan Williams was hired by the Messina Group out of Texas to produce a street festival in connection with the Kenny Chesney in Neyland Stadium concert. She coordinated the entire festival with sponsors, food vendors, entertainment, and retail. 60,000 Kenny Chesney fans attended the event.