Public and Media Relations
- Media Relations
- Crisis Communications
- Community relations projects and events
Public and Media Relations Case Studies
Metropolitan Knoxville Airport Authority
SRW & Associates conducted a media training session for the Metropolitan Knoxville Airport Authority (MKAA) senior staff and board members to help the organization obtain increased messaging proficiency when handling company announcements, responding to media inquiries or responding to a crisis situation. We created and implemented a customized media training program for MKAA in the form of a day-long media training session.
East Tennessee Historical Society, “Voices of the Land: The People of East Tennessee ” Grand Opening & History Fair
Susan Arp and Tracy McBroom Tramel worked with East Tennessee Historical Society to develop a Grand Opening Public Relations Kit for distribution to media during the period of March through August 2008. To promote the Grand Opening of the ETHS’ signature exhibition, a local and regional public relations campaign was developed, which included brand identity planning, media relations outreach, and collateral development and press kits.
Travelocity’s Red Hat Promotion in Times Square, New Years Eve
To promote a Travelocity trip giveaway and further Travelocity’s Roaming Gnome brand recognition, Erin Leaverton developed a grassroots campaign that involved giving away 20,000 pointy red roaming gnome hats in Times Square on New Year’s Eve for a chance to win a trip to Monte Carlo. Travelocity also hired individuals to wear bodysuits and the pointy red hats to promote the campaign’s message: “The only thing you need to wear this New Year’s Eve is a pointy red hat.” The hats and “streakers” leveraged national media coverage, online buzz and were even picked up by Fox and Friends and the Today Show. One hat was sold on eBay. Return on the investment was estimated to be 10 times the cost.
TriSummit Bank, Tri-Cities, Tennessee
Since planning began in 2005 by veteran banker R. Lynn Shipley, Jr. for the organization of a new community bank to serve the Tri-Cities market, Susan Arp has provided the public relations services. Highlights include the announcement of the bank’s organization in September 2005, its approval to open in December 2006, opening in March 2007, and one year anniversary/growth story in March 2008. She has coordinated press events including groundbreakings, ribbon-cuttings, and grand openings of four financial center offices. She has also prepared and placed all media releases on employees, and arranged regular media interviews for bank leadership. An upcoming cover story in April issue of the Business Journal of Tri-Cities will feature women in business and includes the TriSummit’s new Senior Vice-President of Residential Mortgage Services.